Milo

Our Products

New Products

Featured Product

Recipe Resource

Competitions

MILO

MILO stands for wholesome and balanced nutrition. It inspires you to reach your personal best in an active lifestyle.

MILO was launched in Australia in the early 1930s. Today it is the largest brand in the chocolate malt drink category. Besides its great and well-loved taste, MILO has always been known for its excellent nutritional properties.

As a brand trusted by generations, MILO has a strong association with sport and healthy, active lifestyles. This is because MILO is a wholesome, energy-providing beverage packed with the goodness of malt, milk and cocoa. Thanks to modern science and technology, MILO is always being improved with the latest and greatest methods of nutritional enhancement, ensuring it provides consumers with the correct combinations of nutrients that help in promoting peak performance.

THE HISTORY OF MILO

600 BC: MILO derived its name from MILON, a champion athlete of ancient Greek mythology. He was renowned for his feats of strengths.

1934: MILO was first launched in Australia as a Tonic Food Drink.

1936: For the first time, MILO sponsored the Olympic Games.

1939: MILO was introduced in South Africa.

2001: In South Africa, MILO was enriched with B Vitamins.

2007: Locally, MILO was further improved through the addition of ACTIGEN-E, a unique combination of 8 vitamins and 4 minerals, which help to optimise release of sustained energy from food.

MILO and ACTIGEN-E

MILO has recently been enriched with ACTIGEN-E. This is a breakthrough new combination of vitamins and minerals that acts as a slow-release agent, promoting the optimal release of energy from the carbohydrates, proteins and fats in foods. So, by eating the correct foods and by drinking MILO regularly, one will be able to keep performing at one’s best throughout the day.

This new and improved MILO formulation is ideal for active kids. Not only do they love the taste of MILO, they can now be assured of being energised throughout the day. This is extremely important for kids who lead busy and active lifestyles – they need extraordinary energy to do extraordinary things

Components of ACTIGEN-E
B Vitamin Complex

	Vit B1 (Thiamin)	Helps the body release energy from carbohydrates during growth and muscle activity.
	Vit B2 (Riboflavin)	Helps body release energy from protein, fats and carbohydrate metabolism, improving athletic ability.
	Vit B3 (Niacin)	Associated with the breakdown of nutrients and the production of energy.
	Vit B5 ( Pantothenic Acid)	Essential in the metabolism of protein, fats and carbohydrates for the release of energy.
	Vit B6 (Pyridoxine)	Together with related compounds, cofactor the enzymatic conversion of amino-acids and glycogen.
	Vit B8 (Biotin)	Required for the mechanism of specific enzymes involved in energy metabolism.
	Vit B12 (Cobalamin)	Helps keep cells in the circulatory, nervous and digestive system in good working condition. Also regulates the body’s oxygen at a level that promotes energy release.

Essential Micro-Nutrients

	Vit C (Ascorbic Acid)	Increases the absorption of dietary iron from the intestine to the body.
	Iron	Essential in transporting oxygen from the lungs to the tissues for storage: significant in the oxidative production of energy.
	Calcium	Essential in cellular metabolism, involved in muscle contraction, transmission of impulses in nerves, blood clotting mechanisms and enzyme activation.
	Magnesium	Needed for over 30 enzyme systems in the body to function effectively, necessary in both anaerobic and aerobic energy generation.
	Phosphorous	Crucial in the metabolism of all major metabolic substances: co-factor in a variety of enzymes and is the reservoir for metabolic energy.

Fun Facts about MILO

• MILO is the Number 1 chocolate malt beverage brand in the world.

• MILO was invented by Thomas Mayne, an industrial chemist working at a Nestlé factory in Australia. The product was launched in 1934.

• The name MILO comes from the Greek mythological character, Milon, who was famous for his feats of strength – it is said that he once carried a four-year old bull through the stadium in Olympia, Greece!

• MILO has sponsored major sports stars events all over the world – including the Olympic Games in 1936.

• Around 18 million cups of MILO are consumed world-wide per day – that’s 6.5 billion cups a year!

The MILO range

MILO is available in 1kg, 500g, 250g and 125g pack formats. The 250ml Ready-To-Drink pack is ideal for grabbing MILO’s goodness on the go – perfect to put into school lunch boxes, or to drink in-between sports activities.

Mouse over icon for enlargement, click to view Nutritional Compass