MILO® re-launches with Activ-Go

MILO®, the Number One Chocolate Malt beverage in the world,was first developed in Australia in the 1930s. The drink which has always contained beneficial amounts of malted barley, vitamins and minerals, now has a unique combination of these ingredients called Activ-Go™, allowing optimum release of energy from the food that we eat throughout the day.

Although most of us enjoy a warm cup of MILO® as a treat at night, especially during the winter months, drinking the popular cocoa malt drink in the morning, along with a well-balanced breakfast, can deliver maximum benefit.

Mpho Toolo, Nestlé Dairy Business Executive Manager says, “Children lead busy lifestyles, from getting up early, concentrating during school, playing sport and doing homework - they deserve sustained and purposeful energy to help them be the best that they can be”.

“Enjoying a hot or cold glass of MILO® with Activ-Go in the morning or in-between sports will give your child the energy to go further. It will ensure that they receive the right type of energy to enjoy a balanced and active lifestyle. MILO® strongly believes that being active and enjoying sports is good for children, not only because it keeps them active but because it also assists in building motivation, dedication and teamwork” she continued.

Frequently Asked Questions:

How is the new MILO better – for – me?

In the process of renovating MILO, we have ensured that combination of the malted barley, vitamins and minerals in ACTIV-GO deliver the right quantities of malt to be able to meet the requirements of your active child. In addition, the correct mix of vitamins and minerals help unlock energy from the food your child eats.

To further contribute to the development needs of your child, we have increased the skimmed milk content

Why have you doubled the malt content?

Malt extract is a concentrated source of energy, and has been a key ingredient in MILO for decades. In attempts to meet the globally aligned MILO recipe, Nestlé South Africa has spent several years renovating MILO. This means that the malt content in the new recipe needed to be increased to comply.

Has the sugar in the new MILO increased?

The total sugar in MILO has not increased from the previous recipe to the current recipe.

The reason for the change in values of total sugar from previous recipe to current recipe on the nutritional table, is due to us previously reporting maltose, and lactose as part of Total Carbohydrates. Labelling regulations in South Africa (R146) requires that all sugars (added and natural sugars) are classified as “Total Sugars”.

Click here to download the R146 labelling regulations.

What is the difference between total sugars, natural sugars and added sugars?

Natural sugars are the sugars inherently found in carbohydrate-containing foods, like milk and fruit. Milk contains the natural milk sugar called lactose, and fruit contains the fruit sugar called fructose.

Added sugar is described as any sugar added to foodstuff during processing and can include glucose syrup, sucrose (table sugar), malt and even fruit juice concentrate.

Total sugar is a combination of natural and added sugars.

How much added sugar is in the new MILO?

The 55.71g of added sugar per 100g of MILO powder are derived from the maltose (malt sugar), glucose and sucrose.

How much MILO can I feed my child in a day?

One glass of MILO mixed with 100ml of water and 100ml of 2% low fat milk provides a child (aged 4 and older) with 7% of his/her daily energy requirements. It is always recommended that your child leads an active and balanced lifestyle.

My child refuses to drink this new MILO – is Nestlé considering bringing back the old MILO?

All of our product reformulations undergo rigorous consumer preference testing. When testing the new MILO recipe with MILO users and MILO non-users, majority of these consumers indicated preference for the new recipe. We believe that the increased “maltiness” delivers on the key positioning of MILO.

Did you know?

  • MILO® was developed in the 1930s during the depression as a direct response to the fact that children were not receiving enough nutrients from their daily diet. Thomas Mayne, a Nestlé Engineer, created the nutritious beverage using local milk knowledge and Swiss cocoa expertise.
  • The drink was named MILO® after the Greek mythical character Milon, who was known for his strength. Due to the energy benefits of MILO®, MILO® has been associated with sport since 1936.
  • Malt is a germinated cereal grain that has been dried in a process called ‘malting’.
  • Activ-Go assists in releasing energy from foods that one eats.
  • Approximately 18 million cups of MILO are consumed globally on a daily basis.
  • MILO® is the number one cocoa malt beverage in South Africa (Nielsen RI 2015, Total SA Volume and Value Share)